"How to Increase Website Traffic: 30+ Tricks"

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Informativeness

The home page of the site should provide clear and concise answers to the following questions:

the essence of the business (what the company does, general information about it);

basic information about the products or pharmaceutical email lists services offered on the site;

what is the benefit for the client (why should he choose this particular brand and its products).

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However, on the resources of such famous large brands as Apple, Microsoft, Sberbank, etc., you can omit the points about the company and benefits.

Resonance with the target audience

The style of the texts on the main page is of great importance. Speak to potential and existing customers in their language, strive to become “one of their own” and understandable to them. Flowery self-praise, as well as dry officialese, are unacceptable.

Compelling Value Proposition

Compelling Value Proposition

Source: shutterstock.com

Briefly explain to the user why he should choose your company for cooperation. For this, you can use not only texts, but also pictures.

Usability and functionality

The simpler and more intuitive the main page interface, the better. Functionality and usability are provided by such elements as callback order forms, registration and login to your personal account, “Buy” buttons on some products, well-thought-out menus and other navigation. Finally, the site should be adapted for mobile devices so as not to lose traffic. But you should not overload the main page with content, control elements and complex functionality.

Having a call to action

Having a call to action

A visit to a website most often begins with the main page, so it is necessary to influence the user - to delicately push him to conversion actions such as subscribing to news, ordering a call, making a purchase, etc. - starting from there.

Dynamism

Being the face of the site, the homepage should be updated regularly and promptly to respond to audience requests and reflect the company's activities. Successful solutions include automatic rotation of products in the block on the homepage, display of announcements of the latest posts and news, banners and other forms of dynamic content.

Visual appeal

It is unlikely that anyone will argue that any site should be aesthetically pleasing, but some web resource owners consider this point to be secondary. But the user forms an opinion about the site in the first split second of the visit, and if the visual characteristics of the landing page leave much to be desired, the person can simply leave it.

5 Answers a User Looks for When They First Land on Your Website's Home Page
So, your potential buyer has visited the home page of the site. In the next 10 seconds, you need to hold his attention and convince him to continue exploring the site: follow the links to internal pages, click on the banner, place an order, after all. To keep him from leaving, give him exactly the information he is looking for now, and present it correctly.

Who are you?

Who are you?

First, you need to give the user a clear understanding of what company's website they have landed on. This is the first question that arises in a visitor's mind, and few people - at best, one percent of people - are willing to spend time looking for an answer. Therefore, the company name (in the form of a logo, sometimes with a signature) is placed in the most visible place at the top of the main page (either in the middle or on the left).

This is a universal requirement for any Internet resource. Even a news portal, online service or social network must have a corporate logo.

What does your company specialize in?

What does your company specialize in?

The type of business you do is not something you should keep quiet about to create intrigue. Clearly tell the site visitor what you do so that they can decide whether they should stay on the site or whether they have come to the wrong place.

This also applies to non-commercial resources that do not sell anything. The purpose of the site and the indication of the company's activities must be present in any case! Usually they are designed as a signature under the logo or a small text on the banner. There are many options, choose the most understandable and brief.