Organic Traffic Determination Services

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Yandex.Metrica

Yandex.MetricaThere are limitations in using Yandex.Metrica:

Only those who have been added for viewing or editing have access to the counter.

An open counter is rare. You are unlikely to be able to view reports that are publicly accessible.

How to analyze data from Metrica?

To see the statistics, you need to go to the section "Reports" => "Standard reports" => "Sources" => "Sources, summary". Then select the period that interests us, for example, the last month.

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There are three types of attribution in metrics:

last transition (default);

first transition;

the last significant transition.

Attribution determines which transition (first, last, etc.) the system counts. Attribution is needed to understand what source the traffic came from. Using the attributes corresponding to these nursing homes email list sources, you can determine more precisely where the user came from, for example, from which advertising campaign or from which site.

The most important thing is to determine the amount of natural traffic. If you remove statistically unreliable data, then the lines with insufficient information for analysis will be hidden. To find out the share of organic traffic, you need to enable the display in percentages.

The total volume of traffic to the site can be seen in the section "Total and average" (Visits). We are most interested in transitions from search engines.

Plus Metrics:

The system allows you to solve most issues related to website analytics and traffic.

Cons:

You need to install the counter on the site correctly.

Actual traffic data may be distorted.

For a complete picture, additional filtering is needed - exclude your traffic (login, IP address, login to the admin panel, etc.) and visits by robots.

It is also necessary to pay attention to behavioral factors: bounce rates, viewing depth, time on site.

Google Analytics

Google AnalyticsThe data can only be seen by those to whom the site owner has sent access via gmail.

How to view the data? Go to "Reports" => "Behavior" => "Site Content" => "Entry Pages", select the "Free Traffic" segment.

If you click on "Free Traffic", you will see data on its share and volume. Also study the main behavioral indicators of organic traffic and compare them with the total.

Many people do not use Google Analytics, but this system allows you to get additional data about your web resource. Therefore, we recommend installing it on your site.