What metrics are tracked by visitor counters installed on a website?

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Ideally, traffic should gradually grow or increase during periods of demand for seasonal services. For example, travel agency websites have the highest percentage of traffic in the summer and before the New Year. If traffic grows, it means that your website is interesting to potential buyers and can bring you more income. A decrease in traffic indicates probable problems on the website. This is one of the main conclusions that counters help to make.


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Website visitor counters collect not only quantitative but also qualitative data:

Sources of visits. Counters show where users medicare leads email list came to you from. Thanks to modern counters, you can immediately find out how many users came from Yandex, how many from Google, how many were brought by contextual advertising, organic search, a banner on another site, how many people came via links on other sites, how many users added your site to their bookmarks. Information about sources of transitions allows you to identify the most effective advertising channels, understand which ones to work on, and which ones are better to abandon.

Key phrases and search queries that visitors use to find your site. Almost all counters provide lists of keys that people used to get to your resource. Take the time to compare the list provided by the counter with what you have compiled for SEO optimization of your site. It is possible that you have not used several effective keys.

Entry and exit web pages. Counters show which page visitors start browsing the site from. Let's say 40% of users were interested in an article about laying tiles. However, the material about installing a suspended ceiling did not attract anyone. Accordingly, it would be better to rewrite it. In addition, counters show which page visitors leave the site on.

Territorial location, gender and age of visitors.

Information about the browser, screen resolution, OS. This data is very important from the point of view of the efficiency and usability of the site. Each Internet user prefers to use a certain browser on a specific device (PC, smartphone, tablet), so the correct operation of the site from all gadgets is a must! If you observe mass refusals from users with the Firefox browser, check the correct display of your site in it, fix technical failures if you find them. The same applies to the screen resolution and devices from which a person accesses the Internet. Of course, you will not be able to please everyone. But it is worth working on the correct display of the site for all users.