Types of highly competitive queries

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Key phrases of ultra-high competition

Most often, these are commercial queries with a call to action (buy a Macbook). These can also be key phrases from the search results leaders (rent an apartment) or consisting of one word (laptop).

Competitor analysis for the company

Source: shutterstock.com

Distinctive features of a highly competitive marketing list of rv owners query are high rates for clicks in Direct, constant presence in the TOP of search results of the main pages of the site, huge material investments in promotion. But the most important thing is an excess of high-quality content that deserves to be in the first lines of search results.

Most often, such queries are concentrated in the Moscow region. The Yandex search engine identifies queries with extremely high competition and tests its algorithms on them. These are the most interesting search phrases, and rivalry is created around them. Search engine algorithms are tested to reduce SEO optimization and the ability to get more profit for Yandex through contextual advertising.

Owners of ordinary websites should not compete in the zone of super-high requests - not everyone realizes this simple thing and wastes money without getting results from promotion.


Highly competitive queries

Highly competitive key phrases are usually high-frequency, often not commercial, these can be SEO. They have similar distinctive features with the previous requests, with the exception of rates in Yandex.Direct: they are not so large, but the search engine algorithms also work out their updates on highly competitive requests. Highly competitive key phrases have plenty of high-quality documents.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Sometimes it is really reasonable to focus your promotion on highly competitive queries, but the site must have a sufficient number of visitors and orders. This method is not the best, because you will have to pay a high price for one client, the strategy for promotion by a highly competitive query is unpredictable and it will not be possible to predict the position of the resource in the near future.