Google does not disclose

[rochon.a1.119]

When Google generates local results during a search, it is comparing and linking information available from two separate and independent sources: on the one hand, from the user who made the search and, on the other, from the different entities that could respond to that query (companies, establishments, professionals, etc.).


To understand what actions we can take as part of our Local SEO strategies, we need to know what information Google uses and where it gets it.

in detail its process of tracking, collecting and comparing canada mobile database data to build the SERPs, but we can make an approximation from the guidelines, recommendations, guides or communications it publishes.

Thus, with respect to the user, Google may use at least the following information:

The words you use to perform your search. Perhaps most importantly, they will give very clear indications of your search intent.

Your browsing history, which may indicate your preferences or tastes.

Your geographic location, either through GPS or your IP address, to display products or services located in your vicinity.

The type of device you use. For example, a mobile search usually refers to a need you want to solve at that moment.

The time at which you make the query, which could be used to give preference to those establishments that are open at that time.