The term "landing page" is familiar to most entrepreneurs and users, but the concept of "multi-landing" is still new to many. And this is a big omission. This tool allows you to increase conversion and take your business to new heights.
Multi-landing allows you to stand out from your competitors and, as a result, attract more clients. The main thing is to learn how to use this tool correctly. And we will try to help you with this.
Multi-landing is a landing page where mail marketing to doctors the content changes dynamically, according to user requests. That is, in essence, these are variants of one page, but with different headings, design and other elements. Such a resource has more opportunities to increase conversion, since it is the multi-landing that shows the visitor what he wants to see.
Let's say you need to create a one-page website offering a service called "moon manicure". This type of manicure is also called reverse French, moon manicure with gel polish, manicure with a "smile" at the hole, Hollywood French. If you list all the names of the manicure as a title, it will look cumbersome and unreadable. Dynamic content implies that the title matches the content of the page.
Multi-landing allows you to change the text, contacts, banner on the page and at the same time distribute users by geographic criteria (this is called geotargeting) and by interests.
For a typical presentation of a product or service, it will be enough to lay out and fill a landing page. If contextual promotion is planned, then it makes sense to make a multi-landing page to ensure incoming traffic. A one-page site allows you to sell several products at once with different content of advertisements without creating a separate page for each of them.
Multi-landing
Advertisements leading to the multi-landing page must be relevant to users' search queries. If a customer clicks on the ad "Children's sleds in Tver with a 40 percent discount", they should be taken to the place where these sleds can be purchased, and not just to an online store of large-sized children's goods. If the relevance rule is followed, the landing page conversion will be high.
A/B testing services are used to increase conversion and improve the efficiency of the site. They help select optimal titles, improve search quality, although, in fact, the same ad template is used, but with different content and under a different URL address. Multi-landing is suitable precisely so as not to create pages for each ad.