Here’s where to collect the data:

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Demographic: Age, role, company size, industry, etc.
Attitude: What do they say, how do they feel, and how do they communicate?
Channels: How do they interact or use your site? What social media do they visit?
Offscreen behavior: What’ll they do outside the sales talk? Chat with stakeholders in their company (for B2B), or consult with their families?
These segmented groups are known as the buyer persona, or ideal customer profile (B2B). And you may need to create separate customer journey maps for each.

If you have more than a few personas? Just focus turkey telegram data on two or three. Having too many may overwhelm your sales team.

3. Gather Real-World Customer Data
Market research—and real customer data—provide valuable insights, and validate (or disprove) your assumptions about the customer journey.


Customer surveys: Solicit customer feedback during follow-ups or via social media.
Sales and customer support teams: These folks know all about customer behavior, complaints, and objections at each different stage of the customer journey.
CRM software: CRMs (like Close) deliver metrics and advanced insights on customer data—from first to last touchpoint.
Review sites and social media: Review what customers are saying on G2 and Trustpilot, and the most popular social platforms.
Stakeholders: Speak with marketing, finance, and product—each team will offer unique points of view on the customer experience.