How do you turn that into real content?

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Now that you have the strategy defined and documented, it is time to put it into practice. To do so, it is necessary to determine a few other aspects.

5. Pillars of content
The content pillars are the main topics to be worked on. These must be aligned with the previous steps, considering the person and the objectives. In addition to that, it is also necessary to define the related topics.

A simple and visual way to define these pillars is a table:

Pillar 1: Digital Marketing Pillar 2: Entrepreneurship Pillar 3: Technology Pillar 4: Administration
Related Topic: Social Networks Related Topic: Business Management Related topic: Digital transformation Related Topic: SWOT Analysis
Related Topic: Content Marketing Related Topic: Financial Management Related topic: Virtual reality Related topic: Inspirations in management
Related topic: Email marketing Related topic: Bureaucracy argentina phone data Related topic: Robotics Related Topic: Processes
6. Brand identity
When producing content, it is essential to have a brand identity. This can be replicated in language and a well-defined visual identity.

This will be defined by two main points: how your company wants to communicate and how you communicate.

To define all of this in a practical way, use some elements such as voice, tone, personality, perspective. In addition to that, especially when outsourcing content production, be sure to set aside examples, both of what you want to be done and what should be avoided. These will help anyone hit the nail on the head in what you want and you will avoid setbacks.

7. Quality checklist
To boost content production without losing quality or brand identity, many companies use a quality checklist.

It is a simple checklist for each stage of production, containing the content objectives defined above. Each person must verify each of the points. A minimum score for approval of the content must also be defined.