Lead Scoring: Learn how to identify (and prioritize) leads that are more ready to enroll

[zihadhasan012]

You have a full campaign for 2019 registrations, and you have generated more than 5,000 leads very quickly. These leads came through ebooks and different materials, through different forms.

The problem is that your sales team will only be able to contact 1,000 of them. What now?

When we are working with a high volume of opportunities, it is necessary to prioritize the contacts that are closer to enrollment. And this is where Lead Scoring comes into your strategy.

This tactic allows you to identify more qualified leads using a personalized system, meaning you yourself indicate which information will make the lead more suitable to start a course.

Let's say your university only has programs in Buenos Aires. In this case, you can configure your Lead Scoring so that it awards more points to those in that city than to those in Córdoba.

On the other hand, if your university only offers distance learning afghanistan phone data programs, a more qualified lead may be someone who wants to start in the next 6 months, for example.

The best part about Lead Scoring is that it doesn't just consider the information provided in forms: it's also possible to use user behavioral data in your scoring.

With Lead tracking installed on your website you can track the pages visited and even the number of downloads of a lead.

Do you agree that someone who visited your funding page is closer to a registration than someone who visited or downloaded articles from your blog? Well yes, Lead Scoring will show you exactly who those contacts are.