The following techniques can be used for this

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Next, you need to draw two lines and divide the square into four parts. Each part will represent the main group of customers ready to buy the product.

Let's consider the methodology using snowmobiles as an example. They are bought:

hunters;

young people for active recreation;

moms and dads for children;

residents of rural areas.

Next, the groups need to be characterized according to the following points:

age;

floor;

social status;

do they work or not;

study or not;

do you have your own business;

main goals in life;

dreams;

basic fears and concerns.

After compiling the characteristics, it becomes clear that each of the groups needs different snowmobiles. To attract the attention of a buyer from a certain category, it is necessary to compose an ad targeted specifically at him. For example, when selling a children's snowmobile, you can offer a helmet as a gift. Parents will never miss such an ad.

For example:

headline “Yamaha SRX120 Children's Snowmobile!”;

Ad text: "Children's snowmobile Yamaha SRX120 for 100,000 rubles in stock! Helmet as a gift!"

Now it is necessary to understand what visual effects attract the attention of consumers. After all, before reading the text, a person will look through the entire list of offers, and most las vegas email list likely, he will miss some of them. So, it is necessary to make sure that the client's gaze stops on the right ad.


Highlight the title in Yandex.Direct in bold. Try to ensure that the keywords match the title as much as possible. But you need to be careful here. For example, if the keyword is "buy concrete", then the same title will look unsightly.

Bold font in the text of the ad. Only the main points are highlighted, such as the price or the model name. Bold font always attracts attention.

Capital letters. Lowercase letters are not conspicuous, so you can safely use capital letters, including in abbreviations.

Numbers. They are visually larger than even capital letters, regardless of whether they are written in the heading or in the main text.

Guarantee with numbers. Attracts attention because the composition contains both capital letters and numbers.

Exclamation and question marks. They are also large and make the text more emotional. The exclamation mark in the Yandex.Direct title is especially effective. It attracts attention and encourages active actions.

Quick links to three additional pages. Especially relevant for websites. Allows you to give three offers at once. But there are also limitations: you cannot place links to the same page twice, or to different domains. Therefore, to implement this function, you will have to create additional landing pages on the site.