It usually appears in blue on web pages. When you click on it, you are redirected to another page.
There are 2 types of anchor:
Optimized anchors: the backlinks are placed on a keyword (e.g.: natural referencing strategy).
Natural anchors: the backlink is placed on a brand name.
When it comes to backlinks, there is one essential rule: “80/20”.
20% of backlinks on optimized anchors for 80% of backlinks on natural anchors.
Google's algorithm doesn't like it when optimized south africa telegram number database anchors are overused to boost traffic to specific pages.
So don't overuse it!
On the other hand, when you make optimized anchors, be efficient!
2. Focus your SEO juice
It's important to focus your SEO juice on the pages that are most important to you.
Example :
Your sales pages for example.