Does it Fit in the Customer Journey?

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In a rush? Here are the highlights (TL;DR):

Email automation includes any emails that are triggered and sent automatically, which could include marketing emails for new leads, nurture emails within your sales process, or transactional emails for customers.
You need to manually work out your strategy before you can start sending automated emails—that means you have to learn from sending one-off emails to customers before you can graduate to sending automated emails.
To start, identify your audience, the key actions that will trigger emails to them, and any segments within that audience. Begin with a smaller sample, and slowly scale your automated emails.
The right email automation tool for your business will malta telegram data depend on whether your strategy is more marketing-heavy or more sales-focused. Mailchimp and ActiveCampaign are great options for marketing email automation, while Close is better for a sales-focused strategy.
What is Email Automation & Where
Email automation is basically any email that goes out with you manually hitting send. These can be based on action triggers (e.g., when a customer makes a purchase, they get a transactional email) or sprinkled in as part of your sales process (e.g., when you haven’t heard from a new lead in 5 days, they get a sales follow-up email).

But what’s in it for you? Here’s why email automation is a strong strategy for communication-heavy small businesses:

Core business benefits Tactical benefits for individuals
Increased efficiency: Automates repetitive tasks like sending follow-ups or newsletters, allowing your team to focus on more strategic activities.
Scalability: Easily scale email sending as your business grows, without needing to increase the resources dedicated to managing campaigns.
Consistency in communication: Ensures all cust