As a rule, a blog is placed on the website of an online store. This option is convenient for users and is well received by search engine algorithms. Buyers will be able to get useful information about products without leaving the trading platform. To ensure that the blog does not go unnoticed, a link to this section is placed on the main page in the site menu and a place is allocated for broadcasting so that visitors to the online store can see the topics of the most popular publications.
You can also start a blog on a third-party platform, such as Yandex.Zen. Don't neglect the widest possibilities of social networks. Instagram, VKontakte, Telegram have long been fronk oil email list a place for promoting goods and services thanks to a huge audience that values quality content and actively responds to interesting publications.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153442
Step 3. Develop a content plan
The goals are defined, the platform is chosen - now it's time to start creating a content plan. Neglecting this step is a big, but common mistake. Many do not see an urgent need for long-term publication planning, but without a clear publication schedule and defining the topic of each of them, it will be difficult to achieve effective blogging.
The content plan should reflect such important points as:
format of the material (test article, audio recording, video, images, presentation);
type of content (recommendations, expert interviews, comparative reviews, infographics);
topics and short abstracts for articles;
publication dates and compliance with headings;
links to previously posted articles;
information about the performers and those responsible for the result;
current content status (waiting, in the process of creation, preparing for posting, published).
Case: Network of
optical stores "Interoptika"
Find out how we increased the number of applications by 14 times in 12 months for the INTEROPTIKA project
Find out how
Step 4: Delegate Blogging Responsibilities
At first, the owner of the online store can post articles or videos in a special section, but over time it is better to appoint a special employee - a content manager - responsible for this work.
Typically, it performs the following functions:
develops a content plan and makes adjustments to it;
selects copywriters and video authors;
controls the regularity of new publications;
studies user comments and engages in dialogue with them.
To write articles, performers are found on freelance exchanges or materials are ordered from marketing agencies. The main condition is a sufficient level of competence of the copywriter so that the blog content does not cause mistrust among users.