What choices can we help our audience make?

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This section shows how you plan to promote the content you’ve created, which can be useful for any business, big or small. Color-coding it (pink for Reddit, green for newsletters, or blue for Twitter) can add clarity to your schedule.

Ideas for future content
Whether you’re creating content solo or as part of a larger organization, it’s helpful to have a section for content ideas. This keeps all of your ideas in one convenient place, which can help inspire you as you brainstorm future content creation.


Identify the main themes of your site, as they fit your business model. Stick to topics that convert. Ask the team, “What are the common problems that your product/service solves?” Create content based on these answers and place internal links.

You may decide to base this section on things like upcoming romania telegram number database industry events, seasonal promotions, or company accomplishments.

Geotargeting
For those with a large international audience, it can also be helpful to have a section specifying where the content is going.

Campaign
This section is recommended for larger organizations as it allows you to efficiently organize content based on the campaign (e.g. brand awareness, product launch, or contest).

Document
For large marketing teams, having a column for uploading documents once content has passed a certain stage in the process makes it easier to coordinate responses from other departments. For example, it might be content that needs to be reviewed and passed through your company’s legal department.