Stages of developing a content marketing strategy

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To make content marketing a useful promotion tool, you need to develop a detailed content plan for your website and social networks, which will become your content strategy. This process is divided into several steps and must be carried out according to certain rules.

Step 1: Research your target audience
At this step, you should decide who your content forex email list is intended for. Start from the specifics of your products and business. A narrow niche means a limited target audience, which you need to imagine as accurately as possible. For example, if everyone needs furniture and smartphones, then only those who are into motorsports buy car tuning products. Knowing your target audience will help you better understand:

What kind of presentation and style of texts will suit her. For understanding: the older generation prefers a formal business style, while the youth does not shy away from slang and simple, easy communication.

What should be the format of the content. For a blog about apartment renovation, in particular, a video format would be suitable, for a personal blog of a marketer - diagrams and infographics, and for children it is better to do something in the format of comics.

What are the problems and needs of your potential customers, what do they like and what do they hate? All this needs to be carefully analyzed.

To collect initial data, use all available channels through which a potential client can leave feedback: these are thematic forums, reviews on various platforms, social networks. As a result, you should get a clear and recognizable portrait of the target audience (or several portraits for different segments), reflecting its needs and “pains”. This will tell you what content will be useful and interesting to it.