Forecast: In 2021, 35% of companies

[zakiyatasnim]

Trend #8. Artificial intelligence isn’t going anywhere
The new conditions for organizing workplaces require new automation and technical support technologies. Companies have begun to invest massively in machine learning, voice technologies and hardware. By the end of 2021, one in four “remote” jobs will be directly or indirectly supported by new forms of automation. Indirect support in the form of robotic process automation (RPA), bots combined with voice technologies and other “smart” business process automation technologies will especially flourish.

will double their use of artificial intelligence technologies in the workplace.

Trend No. 9. B2B and digital marketing: we have a common destiny
B2B marketing will increasingly shift towards digital channels of interaction with customers. Already, more than a third of B2B buyers choose digital channels of interaction (at least websites), and one in four in 10 say portugal number data that interaction with sellers has become less important. B2B buyers will gravitate more towards digital channels of interaction, and advanced B2B marketers will strive to adopt and optimize new tactics. AI-based platforms will lead the list of new MarTech tools. And while many attempts to automate communication at the moment look clunky (e.g. annoying voice menus), with the accumulation of practical experience and data, along with AI and machine learning, B2B marketers will be able to offer customers a more personalized and qualitatively managed CX.

Forecast: Given these improvements, in 2021, more than a third of B2B technology buyers will rate chatbots as one of the top 10 interaction channels, and over 60% of B2B sellers will use MarTech platforms.

Trend No. 10. On the road with the clouds
The global pandemic has magnified the value and necessity of cloud computing for the global economy and workforce. Without public cloud services, businesses would not have been able to send millions of workers home so quickly while supporting global supply chains, or transform entire industry business models in a matter of weeks. Cloud adoption will continue to grow in 2021, and the surge in e-commerce will propel cloud infrastructure to unprecedented heights. The pandemic has already seen unprecedented revenue growth for the four largest clouds: AWS – 29%; Microsoft Azure – 47%; Google Cloud – 43%; and Alibaba – 59%). And that’s just the beginning.