How to achieve multiple growth in traffic and sales from your website?

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Enhancer. To get the reader to click on the link, it must attract their attention. To do this, you need to enhance the title with eye-catching elements.

So, instead of "Abs workout at home" it makes sense to write "5 effective abs exercises" . Numbers have a magical effect on the audience, people react more often to such headlines.

Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

I have always been concerned about the issue apparel company database of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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Correct introduction
The introduction is very important. If it is too long and vague, the user will get annoyed and simply close the site. No one wants to wade through hundreds of useless sentences that do not answer the question posed.

How to write SEO texts that will be read? Of course, you can only immediately reveal the topic in the "question - answer" format. Articles are written according to other laws. They should have an introduction that immerses you in the topic being addressed. The essence of a good text is that this introduction arouses interest in the material, and not a desire to quickly scroll through it.

There are several techniques that can make a person read an article from beginning to end with great interest:

"Personal experience."

"Combined experience from many sources."

"Ready-made tool".

"Regalia, achievements."

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Let's say we're writing about classes for the query "strength training at home". Let's look at good examples of SEO texts, or more precisely, sales introductions for them:

Personal experience: “For a year I worked out at home, doing a variety of exercises for all muscle groups – and here are the conclusions I came to. The most effective were… ”

You can write not about yourself, but about friends or acquaintances. You will get a similar introduction - "For about a year, my friend and personal trainer Elena trained at home and here are her conclusions... "

Combined experience from many sources: "In our material we will tell you about the most effective strength training based on data from 25 sources. These are books by domestic and foreign experts of the highest category. Do not waste your time studying theoretical material - this article contains the most useful information ... " .