Set the time for displaying ads

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You can select a specific university or school and the year of their graduation. Moreover, the year of graduation can be not only the current one, but also the future one. This setting is suitable if your company, for example, has an open day and you want to invite graduates and senior students. In addition, you can set up advertising for people who have certain positions listed in their personal data on the page. However, keep in mind that the position may be indicated incorrectly or not indicated at all. Then the ad will be shown to non-target users.

Setting up targeted advertising on VKontakte: step-by-step instructions - image 16
10. Specify additional parameters (if necessary).

Setting up targeted advertising on VKontakte: step-by-step instructions - image 17
Let's take a closer look at the settings in this category:

"Retargeting audiences". Allows you to target ads to users who have given you their contact information (email address, phone number) or have previously visited your site, as well as to an audience similar to your community subscribers in preferences and behavior. With these settings, you can set the degree of compliance, how similar the new malta telegram data audience should be to yours.
"Exclude". Allows you to exclude the retargeting audience from the overall reach of the advertising campaign.
"Devices". Allows you to target users of specific mobile devices. Use this targeting if you sell, for example, accessories only for Apple.
"Operating systems" - Allows you to target people using specific operating systems installed on their computers.
"Internet Browsers" - Allows you to target people using specific browsers.
11. Specify audience saving settings.

You can save an audience of users who, for example, viewed your post, shared it on their page, followed a link, etc., and also set up retargeting for them.

Setting up targeted advertising on VKontakte: step-by-step instructions - image 18

With this setting, you can show ads at specific times, such as during the opening hours of the advertised establishment or when users are most receptive to it: only at lunchtime or in the evening.

Setting up targeted advertising on VKontakte: step-by-step instructions - image 19
13. Specify the payment method and location of the advertisement.