Resource Management

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With over 200 ranking factors that Google uses, it can be easy to feel overwhelmed and intimidated. But the good news is that you can dominate Google, even in your niche, by paying attention to just three factors. You need to focus on the following:

1. Information Architecture

Your website must be accessible and crawlable by search engines. Your website must follow the Google Webmaster Guidelines for search engine optimization best practices. Your website must be optimized for a high-quality user experience and must look good on desktop devices such as tablets, mobile phones, and computers.

2. Content

Your website content should adhere to the best practices published in taiwan consumer email list the Search Quality Raters Guidelines and focus on:

Providing different value.
Similar search questions.
Fulfills the audience's purpose.
It's premium.
Achieve clean content algorithms.
3. Backlinks

Backlinks should be natural - avoid trendy linking schemes like PBNs, paid guest posts, etc. Instead, focus on creating genuine links that will boost your ranking in search engine results pages.

Quality matters: Having a smaller number of relevant links, but more trustworthy and authoritative, is better than having a large number of lower quality links.

11. Manage what you measure – Set goals
Before you set a budget, you need to define the specific goals of your campaign. Your goals should include a clear time frame, measurable results, and actual metrics of success. In the past, success was measured solely by keyword rankings. Search engine results pages are still an important metric, but not the primary metric. I would argue that the metrics that matter are those that directly impact your bottom line. Goal conversions, organic sessions, and revenue fall into that group.

Setting goals can include increasing organic sessions by A%, increasing conversions by B each month, increasing revenue by C%, etc. When setting goals, it's important to keep a number of things in mind. First, your goals should be achievable. The bigger the goal, the better. Equally important is to give your campaign time to work. According to Google, search engine optimization often takes four months to a year for businesses to first implement improvements and then see the potential benefits.