You try to attract your prospects and build a relationship with them with a variety of content. If your posts are useful and relevant, your fans, followers and friends will interact with them by liking them (this varies depending on the channel; sometimes it's hearts like on Instagram or various interaction signals like thumbs up or smileys on Facebook or LinkedIn). Ideally, they will comment on and share your posts, so that new potential customers become aware guatemala telegram screenin of you and you increase your level of awareness. Through your communication in the comments, you build a relationship with your followers.
Only then comes the C – the conversion
A conversion can, but does not have to, be a purchase. Signing up for your newsletter, downloading a freebie or registering for an event such as a webinar can also be a conversion. Direct sales of your products or services on social media are theoretically possible, but often expectations are far too high, especially at the beginning. If you want to know more about this and have social media marketing explained to you in simple terms, please arrange a free introductory appointment with me .
Paid Social Media Marketing
Due to the abundance of published content, social media channels are forced to show content to users using algorithms. This means that not everyone sees everything anymore, but a formula determines who sees what. The higher the interaction rate, the more users have seen the post and the more users the post is shown to. I described how this works in more detail in the article on the Facebook algorithm .