7. Set up a referral program

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According to a recent survey, over 90% of people trust recommendations from family and friends more than any other form of advertising. That's why leads generated from small talk are some of the highest quality leads you can get. Satisfied consumers may indeed recommend your services or products to their friends, but most of them need some kind of incentive. This is where recommendation series come in handy. A recommendation program "nudges" satisfied consumers by giving them incentives. The sri-lanka consumer email list assumption is that the incentives are enough motivation for them to tell their friends. And these incentives are offered to both the recommender and the referrer.

So the impression of your referral program depends on the incentive itself. Generally, you can offer two types of incentives: cash and non-cash. Cash incentives are simple: pay the referrer and the referred $20 for each new customer that a key person refers. For example, in the early days, PayPal offered $20 to anyone who opened an account for the first time, and also $20 if they referred someone to open an account with PayPal. This increased their customer base in just a month. For non-cash incentives, there are many different options:

You can offer a variety of things, including products, discounts, and store credits. The most prominent example is Dropbox's referral program. They gamified the whole process by increasing storage space for each successful referral. Should you choose non-cash or cash incentives? Generally speaking, it depends on whether your customers make repeat purchases. If they don't make frequent purchases, cash rewards might be more attractive to your customers. Perhaps if your customers make multiple purchases, you can gift them a store credit that can be used for their next purchase. Of course, this is a general rule. You'll need to test it in your own store to see which works better for you.

8. Write better ads
Most ads are boring, sometimes all similar, and none of them are more compelling than the others. There is really no reason for a searcher to choose one over the other, other than price. When everything looks similar, there is a huge opportunity to come out with something different and stand out from the competition. The reason we rank among the top SEO companies in India is because of the quality of the ads we place. By creating better ads, you can increase your CTR above the expected average and improve your quality score. CTR is the secret to generating ads that are 3 times more popular than the average.