For example, Adidas alreadystatedabout the transition by 2024 to... no, not space technologies, but to secondary raw materials - using only recycled plastic in their products. Starbucks decided to give up plastic straws, and Nike sewed a football uniform for the World Cup from plastic bottles, which they immediately and loudly announced to the world. As, incidentally, did such giants as Cisco, Siemens, Electrolux, HP, Samsung.
According to the Purpose 2020 study, the value of brands that have embarked on the path of supporting ecology and responsible consumption has increased by 175% - they are preferred by 61% of Generation Z.
3. Marketplaces/large online stores
Posting reviews is not their direct purpose. But we highlight these resources in a separate category, as they are well ranked by requests for reviews of a specific product. These are resources such as Ozon, DNS, Citylink, Wildberries and similar ones.
4. Specialized and industry-specific reviews
There are a number of topics where opinion leaders exist: specialized and industry-specific review sites. These are sites that are ranked first in their field and compete for the top with Otzovik and IRecommend. Here are examples of such sites by topic:
medicine: "ProDoctors", "NaPopravku", Med-Otzyv;
tourism: TripAdvisor, Top Hotels;
banking: Banki.ru, Sravni.ru, "Vyberu";
auto: Auto.ru, “Drom”, Drive2.ru;
investments, brokerage services: "Broker Rating", "Forex Rating", Smart-Lab (more like a forum, very popular), Forex Broker Rating;
real estate: "Novostroev", "VseNovostroyki.ru", Restate.
You can find such sites by entering a query related to the topic of your business, for example, “reviews of developers/banks/clinics”, etc.
This article is an excerpt from the book by Ingate and Sape " Believe. Love. Buy. Online Reputation and Sales ". Download and learn how to work with platforms based on the current reputation of the company, overcome Internet trolls and haters and win customer loyalty.
Effective Internet marketing is a necessary condition ecuador telegram data for business development on the Global Network. The number of its tools is constantly increasing, making the choice more difficult. But it is important to be able to navigate them and use them, because the audience of a large company and a small beauty salon are affected by different motivating messages. Let's look at how the tools work, where they are useful, what their advantages and disadvantages are.
A set of measures that help bring a website to the top, visible to the target audience positions in search results. The closer the resource address is to the top 10, the more likely it is that the user will click on it. This is one of the most common, effective, but also complex tools of a webmaster. Without it, natural traffic is unlikely to be achieved. A visible result can be achieved no earlier than 3-5 months, so you need to be patient and continue working. SEO, although it takes time, brings noticeable, considerable results and gives a long-term effect.