Trends in E-commerce Platforms Easily accessing the information

[Jannatulmawa]

Automotivethey need makes consumers smarter when purchasing products. Usually they (consumers) first look for information about the product they want before finally deciding whether to buy it. This has undoubtedly opened up new potential for the automotive industry, and online purchasing of automotive products is starting to become a new trend in e-commerce in Indonesia. An interesting fact is that about 70% of consumers want to be able to conduct transactions directly through the car or motorcycle dealer’s website or app, and about 83% of consumers said that they are satisfied with e-commerce services as it allows them to Make it easier to choose the product you want, and of course, choose according to your budget.


Another interesting fact is that eMarketer predicts afghanistan whatsapp resource that the number of auto transactions (including parts) on e-commerce platforms will reach $81.64 billion by 2022. Of course, this is not a small number, and if you look at people's interests, behaviors and behaviors, consumers' enthusiasm for online shopping through e-commerce platforms, this number will continue to increase. Accelerating e-commerce trends Like other e-commerce industries, the pace of change in the automotive industry has accelerated over the past year.


The Covid-19 pandemic remains a major factor in this situation. The Covid-19 pandemic has encouraged consumers to “continue” spending money through online platforms. In addition to practical factors, consumers believe online shopping is safer, at least for now (Editor’s note: Covid-19 pandemic). This is why e-commerce trends continue to accelerate to this day. This trend then spread to the automotive industry. This is an advantage for automotive companies that adopt e-commerce services in their business, as in addition to increasing more sales, e-commerce services further strengthen their brand in the eyes of consumers.