The Effect of Colors on Consumers

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Colors affect our mood, perception, in short, everything. What did Grossman and Wisenblit (1999) say? Colors even affect our purchasing behavior. So, what does each color mean? Here is a small color guide:

Studies on the perceptual and psychological effects of colors have shown that consumers' expectations and perceptions of the product are shaped by colors. Ceratto (2012) stated that the color red is appetizing slovenia whatsapp number database and is frequently used in food products. Nilsson and Öström (2005) stated that cold colors are calming and warm colors are stimulating. Colors are playing with our minds and preferences!


Color Selection and Visual Design with Artificial Intelligence
Thanks to artificial intelligence , color selection is now a breeze. Adobe Sensei and Google's DeepDream tools analyze thousands of data sets and suggest the most appropriate color combinations. Color schemes that will fit the target audience perfectly are created in seconds. It is enough to ask the right question. Many companies have already incorporated artificial intelligence into visual design.

The learning structure of artificial intelligence, its ability to analyze thousands of data simultaneously, its ability to quickly learn consumer preferences, and its ability to easily differentiate their tastes will increasingly make the use of these tools in visual design more widespread.

Who are these companies? Let's take a brief look at a few examples.