" 69% of marketing departments have invested in paid su db center uk bscriptions for AI tools, with another 29% planning to subscribe "
- 'Riding the Wave' report by Kaltura
AI is expected to continue to enhance marketing strategies through hyper-personalization, improving customer experiences, and streamlining campaign processes. This can help you optimize activities on digital channels such as social media and email marketing and even boost your influencer marketing campaigns where AI is also taking hold.
One area where AI
will play a big role in the short-term is search marketing. As competition for the eyes of consumers is fierce, you’ll need to create content that’s human and AI-friendly to get your company seen in search results.
“The rise of AI through SGE and other companies like ChatGPT means we're getting answer engines that are great ways to get information. It's going to change how people interact with the web depending on what kind of information they want,” said Luke O’Leary, VP at NP Digital on the DMI podcast.
Be aware that it’s not just search engines that people are turning to for information. Social media platforms like TikTok are becoming search engines as people use them in the same way that they use Google or Bing.