Target ROAS / tROAS (Target Return on Advertising Spend)

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The target ROAS works in a similar way to the tCPA, except that the focus here is on the conversion value. The campaign manager sets a value for the tROAS that should be achieved on average. The actual ROAS value for the individual conversion can be higher or lower than the tROAS. We only recommend using the target ROAS if at least 50 conversions have occurred in the last 30 days so that the algorithm has a solid data set to draw on.
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Other bidding strategies
In addition to these four automatic bidding settings, you can set two additional strategies.
share of possible impressions
With this strategy, you put the full focus on your competitors. The cambodia mobile numbers list top position plays only a minor role here, but your ad will always be displayed above your competitor.
Automated CPC
As you have already learned, bids are set automatically with the Smart Bidding strategies “Target CPA” and “Target ROAS”. With automated or auto-optimized CPC, the algorithm intervenes in the manual bid setting when it becomes apparent that clicks are highly likely to lead to a sale or conversion on your website. This means that more conversions can be achieved with this strategy. If the probability of clicks or conversions is low, the manual bid is automatically lowered.
Auto-optimized CPC is part of the Smart Bidding strategies, but to a lesser extent than others, such as “Target CPA” or “Target ROAS”. This partial automation is also a key difference to the other strategies, which are fully automated.