International ecommerce - Brazil

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I would recommend starting an e-commerce business to avoid expanding too much and focus on the core strategy for the first 12 months to build a solid foundation.

A big mistake I see all too often is when startups spend 100% of their digital budget on making their website look good.

Instead, I find it advisable to spend 10-20% of your budget on your website and 80% on generating high-quality traffic.

You can then reinvest the revenue generated by increased traffic back into the design and let it pay for itself.

Sometimes the biggest challenge for established companies is deeper than the digital transformation itself.

It is easy to convert a small boat but it is much more difficult to convert a large ocean liner.

Most established companies already have fixed ways of doing things and are reluctant to change.

In these types of situations, it is vital to educate and encourage the entire business to understand the importance of the digital world to achieve a common goal of success.

A quick plus point could be as simple as writing unique and detailed product descriptions, which shouldn't be too difficult for established businesses and could take a bit of your time.



Brazil
Rafael Campos
Rafael Campos

Vice President - Sales & Marketing | EMEA markets at Vtex



The Brazilian market is large, with 48 million consumers bulgaria mobile database concentrated mainly in the southeastern region of the country (60%).

The average return on investment is well above the developed market ratio.

On the other hand, some market niches still do not have a strong player.

In addition, the Brazilian economy is showing signs of growth after a deep crisis in the last two years.

The supply chain is highly developed, including payment modes, logistics, platforms and marketplaces.

Taking these factors into account, it is possible to achieve great results in the Brazilian e-commerce market.