Why is the conversion rate low?

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There is a simple formula for calculating the metric:

CR = (number of conversions / number of interactions with the ad) * 100%.

The value can be from 0 to 100%. The higher the CR, the better.

A simple example: if there were 100 conversions out of 2000 interactions, then CR = 5%. This figure is quite high, since the average conversion rate for online trading is1-2%.

By the way, if a user who clicks on a link performs several target actions at once, for example, orders goods, downloads an application and signs up for an event, then the CR for certain keywords can be more than 100%.

What does the conversion rate depend on and how to track it?
Here are the factors that determine conversion:

direction of the company's work;
number of competitors in the market;
cost of goods;
size of the customer base;
number of landings;
relevance of advertisements, etc.
To track your conversion rate, you need to:

understand what exactly is considered a conversion, for malta telegram data example, subscribing to a group, ordering a product, downloading an application;
set up tracking settings for the indicator on the site using Google Analytics or Yandex Metrica;
set goals in Google Analytics or Yandex Metrica (browsing the site for a certain time, performing a target action, etc.).
How to find out the conversion rate?
You can view the conversion rate in Google Analytics by opening "Conversions" and selecting "Goals" from the drop-down list, then "Overview". In Yandex Metrica, access statistics in the "Reports" - "Standard reports" - "Conversions" section.

If customers order goods through consultants by phone, then the indicator can be assessed through the call tracking system.

Internal reasons that reduce the conversion rate: