Competitor study - Brand monitoring Zara

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Competitor Research - Advertising Research

You can focus on Google Shopping or Display Ads in your competitor analysis and use PLA Research and Display Advertising .

Once there, you can analyze the distribution of GDN ads around the world and measure the advertising activity of your rivals to understand which markets you should focus on and how.

Among other things, pay attention to the current landing pages of your competitors' campaigns and analyze important details such as which ads are targeting each page at any given time.

With this step of your competitor analysis, you will be able to analyze the price range in your target segment and optimize your ads (in terms of keywords, titles, and images) and ad spend to get the maximum ROI.

4.- Check out what your rivals have been doing in content marketing and public relations
This step can allow you to invest less energy into researching relevant topics and reputable media outlets that may mention or backlink you.

Track online mentions of any words or phrases related to your rival's brand name, product name, product category, tagline, or anything else.

You can investigate all of this with the Brand Monitoring tool .

The report can help you:

Find mentions on the web, forums, Twitter or Instagram.

Estimate the reach of each mention and determine netherlands mobile database the platform with the greatest coverage.

Highlight the reputation of the person mentioning (Authority Score) and web traffic (Traffic: Low/Medium/High in the tool).

As in the previous steps, we have investigated each of these aspects for the Zara company.



If you are interested in traffic generated by referral sources, head over to Traffic Analysis for further investigation.