customer touchpoints, personalize offers to meet consumer needs, and increase customer loyalty.
Increased competitiveness: Marketplaces are a great example of “strength in numbers”. The more business partners and services are connected to the marketplace , the greater its ability to attract an audience. And the larger the audience, the greater the ability to attract new sellers , in a virtuous cycle not only for the platform, but also for the sellers. It’s like being in a shopping mall: everyone ends up generating traffic for each other.
Find out what to take into account when transforming your ecommerce into a marketplace .
With the expansion of marketplaces , retailers across all algeria phone number data sectors are gaining the opportunity to increase the frequency of their customers' visits. This is a movement driven by the platforms themselves, which are adding more categories, sellers and products to be present in more moments of consumers' lives.
With this goal in mind, they also offer payment solutions such as digital wallets and partner with fintechs to generate more innovations. This is a major revolution that is increasingly within reach of retailers : the development of a new, more digital and agile payment environment creates new possibilities for interacting with customers and generates more knowledge about their behavior, habits and interests.
The result of all this is the delivery of the right product, at the right time, in the way the customer wants it. The omnichannel integration of marketplaces with physical stores (all Brazilian leaders have physical stores, and sellers themselves can become distribution hubs for marketplace products ) increases the business efficiency of all platform members and reduces the barriers for companies to create and boost their relationships with customers.