Retailers increasingly need to change the way they approach customer relationships . The idea of a “sales funnel,” in which the purchasing process progresses until some people make a purchase, can be replaced by what Amazon calls a flywheel . It is a continuous cycle in which the closing of the previous purchase already begins the relationship for the next transaction.
When the funnel is transformed into a continuous cycle, the approach to customer service changes completely. Retailers start working to create a lasting relationship, always being present for the customer and trying to anticipate demands and desires.
With this mindset , retailers can transform the marketplace albania phone number data into the first link in a long chain of relationships with their consumers. In this way, large online sales platforms become large networks to “fish” for customers and direct them to a next purchase on the brand’s own channels.
For this strategy to work well, you need to have an omnichannel approach :
marketplaces to sell more in your e-commerce
1) Create your digital properties
For this strategy of using the marketplace as the first link to work, the retailer needs to have somewhere to direct the flow of customers. Having your own e-commerce is essential. Invest in a system that allows you to develop an online store with everything you need, in a simple and practical way, while also conveying security to those who don't know you and offering a safe and high-quality shopping experience .
It is also important to have a constant presence on social media . Depending on your target audience and industry, consider having profiles on networks such as Facebook, Instagram and Pinterest. Once you have decided where to be, develop a content strategy on these networks to build brand authority and interact with your audience.