purchase and wants to research their options

Dive into business data optimization and best practices.
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rochon.a1.119
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Joined: Thu Dec 26, 2024 3:22 am

purchase and wants to research their options

Post by rochon.a1.119 »

Navigational: The user is searching for a specific website or site. The search often includes the name of a brand, product, or service (e.g., “SEMrush Site Audit”). Navigational keywords can indicate that the user is in the consideration phase, as they want to learn more about specific products or services.

Commercial: The user is considering a . The search may include product modifiers such as “best,” “cheapest,” “top,” or “review,” (e.g., “best SEO tool”). Commercial keywords may indicate that the user is in the consideration phase, comparing several products with the intent to purchase one.

Transactional: The user wants to buy something. The search may gansu mobile database contain words like “buy”, “price”, “coupon”, etc. (e.g. “SEMrush subscription plans”). Transactional keywords usually indicate that the user is in the decision stage, so they are ready to purchase a product.

Content plan - Search intent buyer journey

Identify the search intent for your keywords
To identify the search intent for your own keyword list, check the modifiers for each keyword as I discussed in the previous section (e.g. “how to,” “review,” “price”) and, if needed, enter the keyword into the Google search bar to check the SERP features.

For example:

Featured snippets may indicate informative intent.
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