A quick tip: The eye color of your persona is probably unimportant.
What is really important, however, are the challenges that drive your target group crazy at night and that you can solve with your expertise.
What kind of people are these?
Pick a favorite customer and el salvador telegram screening write or podcast just for them. You'll be amazed at how easy it is to create content. Which brings us to the topic for step 2.
Step 2: Regular content creation
Regularly create useful and relevant content for your target audience.
We are talking about a permanent task that you will have to do from now on, just like bookkeeping, just like your "actual" work. If you are self-employed, marketing in all its facets (product marketing, pricing, advertising and sales - the famous four pillars) will be one of your main tasks.