First, select a platform that resonates with your target audience. However, engagement can vary with different platforms, so you’ll need to adjust your approach as needed. For instance, LinkedIn is suitable for sharing professional insights, industry trends, and case studies.
On the other hand, Facebook adopts a more casual tone, showcasing your company culture, behind-the-scenes, and web design samples to engage with potential clients on a more personal level.
Engage actively in comments and discussions to build trust, using brazil mobile numbers list tools like Hootsuite or Buffer to track analytics and schedule posts.
6. Use Lead Capture Strategies
Incorporate Lead Forms on Key Pages
Integrating lead forms strategically throughout your website captures prospects at various stages of their decision-making process. To maximize opportunities for visitor engagement, place your forms in key places like:
Above the fold on the homepage
Portfolio and case study pages
In a fixed header or sidebar, like the one below
Design Lead Capture Forms
Use conditional logic: Growform’s conditional logic feature lets you create personalized form experiences. Show or hide questions based on previous answers so that users only see relevant fields to improve overall engagement.