General processes vs. precise processes

[nishat@264]

Good to know: The arrival of the product to the user and their satisfaction with the application are also an important part of the user journey. Therefore, companies should not only rely on content marketing in advance to cleverly promote their products, but also on reliable after-sales support for customers.




What is a user journey map?
Sooner or later, when looking at the user journey, there is no way around a user journey map. This visualizes the individual phases and steps of the user journey, including the feelings, needs, wishes, goals and touchpoints of the user concerned. With the help of a user journey map, you get a structured overview of the process that almost every customer expects in connection with your company's products or services. This allows you to consciously put yourself in the user's perspective.

When creating a user journey map, you can israel whatsapp data differentiate between depicting general processes and detailed processes. If this is your first map in this area of ​​marketing, you should keep it as general as possible and visualize complete processes (such as the entire ordering process). Later, you can work with more precise questions and analyze a sub-process of the bigger picture (product search or payment, etc.).

Elements of the User Journey Map
In the user journey map, you define each step of the user journey and also take into account the emotions and actions of the users, which can change depending on the step. Always align the elements contained in a user journey map with the respective product or service you want to look at. Every map is different!

target group analysis
Consider the individual target group for the article or service you are considering. A corresponding target group analysis in advance can help here. Use surveys, for example, to check the average age, professional or family status of customers who are interested in a particular product. Comprehensive knowledge of your target group is crucial for a successful user journey map.

creation of buyer personas
After the target group analysis, you should create buyer personas . These are semi-fictional personalities that represent your target group. Since you certainly want to address several people with your marketing measures, it is worth creating one buyer persona for each user journey map. You can give each person a name, assign them an age and a profession, and specify other key data.