Common Mistakes When Using Sales Techniques

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In a situation where a customer asks about the cost while talking about the advantages of a product, the manager can use the previously presented "Sandwich" technique. Here, the top and bottom bread will be the advantages, and the filling will be the customer's objections. Everything must be presented in such a way that the benefit of the purchase outweighs the buyer's doubts.

Appeal to vanity
When using this sales technique, it is important for the manager to demonstrate the product to the client in such a way as to distinguish it from others, raise its authority morocco email list among others, provide a higher status, increase competitiveness, etc. All these opportunities can be obtained after the purchase. It should be taken into account that when working with the “appeal to vanity” technique, you need to have a sense of proportion. You cannot overdo it here. The potential buyer should not feel a catch or decide that the manager believes that the client is not all right. You should start a conversation about increasing status in such a way as not to “hurt” the opponent’s sense of dignity.

"Intimidation"
The name of the technique may seem a bit risky, but it does not use tools to create fear and a sense of threat in the client. The manager simply informs the potential client about some limitations of the offer made (short-term promotion, limited quantity, seasonal discounts, etc.). This strategy can push the client to a quick decision so as not to lose a profitable opportunity.

Effective sales managers close deals without selling. They do not have the goal of "pushing" something on the client to earn money. Such sellers are firmly convinced that they are making a unique and advantageous offer to the client. At the same time, the potential buyer needs to close the deal even more than the manager. Various sales techniques are only a tool for working in the sales sphere.


Common Mistakes When Using Sales Techniques
Below are the main mistakes that managers make when using various sales techniques:

Inability to listen to the opponent . Such a seller is not able to build trust with the client, so the client does not feel the need to share his problems.

Trying to convince without using compelling arguments . A salesperson who cannot justify the benefits the customer will receive after purchasing a product sows doubt in the customer.

The manager inadequately assesses the buyer's competence . It is important that the seller communicates with the client using terminology that is understandable to the latter.

Excessive imposition of additional products by the seller in order to increase the transaction amount. You cannot put pressure on a client who has refused the manager's offer by constantly asking similar questions.

The manager is poorly acquainted with the product's properties and cannot reveal its value. The inability to competently make an offer highlighting its advantages often leads to the breakdown of sales deals.

The manager does not have the skills to form the needs of a potential buyer . Not every person is ready to make a purchase based only on an offer. It is important that the seller be able to explain to the client the benefits that he will receive as a result of the transaction.

Negative reaction of the manager to the failure of the sale . It should be understood that mistakes can happen in any negotiations. The seller should always analyze such situations in order to avoid similar mistakes in subsequent activities.