Have you ever suffered from writer's block? It's scary, isn't it? The days drag on and you write nothing. You're blocked because you have nothing to say. It's not that your talent has abandoned you, it's just that good writing needs to be nurtured, stimulated, and fed.
This doesn’t just apply to artists, novelists, and screenwriters. In fact, it’s what is a loan? even more complicated for content writers for companies : because writer’s block isn’t an option for content creators.
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It is often the company deadlines that determine who is suitable for this job and who is not.
Because a content creator, or storyteller if you prefer, is made up of 40% corporate imprinting (ability to discover values and tell them, ability to find an effective tone of voice and key, skill – alas – in navigating between research tools and platforms), 30% creativity and therefore “out of the box” studies, and the remaining 30% consistency, training and perseverance. Without one of these characteristics it will be very difficult to do this job and very easy to run into writer’s block.
Add to this that the novelist usually deals with only one (great) work at a time, and dedicates all his time and thoughts to it. A content creator instead must often range from one brand to another, from a theme like travel to more corporate and institutional themes, which is why the most important of skills must be that of listening and discovering where the stories are hidden.