Telegram channels, in our experience, are suitable for manufacturers to demonstrate expertise and products, as well as HR brands that want to broadcast something to the audience. In other words, for those who want to control the information that comes to users and motivate them to perform targeted actions through its use.
A company's Telegram channel can also be an author's usa consumer email list channel , where information is presented on behalf of its ambassador.
According to statistics, this format is second in terms of readability after news content: people want not only to be aware of the news, but also to receive comments on it from someone they trust in a certain sense.
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Image from the author's archive
Therefore, it is important for a specialist not only to have an opinion, but also to be able to express and argue it.
Companies can broadcast their values and expertise through the authorial channels of their ambassadors.
Groups are a different mechanic. They are good for those who launch online courses, want to open a chat room or create a professional community. For example, some manufacturers create groups in Telegram to introduce some key suppliers.
How can a business use these two mechanics?
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