How many negative reviews do you have to read to decide not to buy?

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Point of no return: how many negative reviews does it take to abandon a purchase


Markway and Anketolog conducted a study, according to which more than 40% of Russians reported that they would change their mind about purchasing a product or service if they read four to six negative reviews.

Of course, the most popular platform for studying reviews uruguay consumer email list is marketplaces - 78% of respondents search for and analyze them there.

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Source

You can read the report in more detail here .

Influence Marketing: The Key to Connecting with Your Target Audience
Zoomers are already 20 years old, can you imagine?

As is known, representatives of this generation are strongly attached to gadgets from early childhood, forming a picture of the world and views on life based on the recommendations of friends and opinion leaders.

Also, 72% of Gen Z consumers discover new products on TikTok, more than 60% on YouTube and more than 50% on Instagram, according to the Envision Horizons Gen Z report .