from your PPC campaigns

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Launch ads and use data for your SEO strategy
You can gain valuable insights from your PPC activity that can directly feed into your SEO strategy. Since PPC provides faster, real-time data to create better ads, you can use it to get ahead from an SEO standpoint.

Use your conversion data and findings, headlines, messaging, and calls to action (CTAs) to prioritize your SEO strategy around these terms and groups of keywords that have the strongest conversion rate. Insights give you insight into areas that might need more attention to scale success.

Bid on your own brand
It is not uncommon to find another company bidding on your own brand.

Yes, you read that right. Businesses sometimes bid on each other's guangdong mobile database name with ads. If you rely solely on SEO, you'll be able to appear at the top of the organic results for your brand name. However, a competitor bidding on your brand name may appear above you in the search results.

And it's frustrating as a marketer or as a business owner.

In cases like this, you can use PPC to bid on branded terms to maximize your visibility, meaning the searcher may end up clicking through to your site regardless of the channel chosen (paid or organic ads).

Using sales ads to segment buyers
If you're an ecommerce business selling products online, you can't ignore shopping ads. Even if you're ranking strongly through a good SEO campaign, you're going to need to create a compelling and effective pay-per-click campaign.

Statistically, consumers are very attracted to product listing ads, because they display images and prices directly in the search results. A customer can quickly see exactly what products are available as well as their price. You should use shopping ads alongside SEO to ensure you maximise your visibility in search results, as well as cover all the options your customers expect to find for a new product or service provider.

The reality is that instead of worrying about choosing between SEO vs PPC, you should be working on a strategy that integrates both SEO and PPC to get the most real estate in the search results. And to create a strategy that intelligently targets the right keywords, use our Keyword Overview tool . The number of small businesses has always been important for various economies. Right now there are almost 2 million small businesses in Spain struggling alone. And in Latin America, 90% of the business world is made up of small businesses!

For a business owner, it can be difficult to understand why her closest competitor ranks higher than her on Google. You know that you sell superior products (or services) at a better price, but every time you run a search you see that others outrank your website.

And it's frustrating for one very simple reason: it means they're generating a volume of business that you could be taking advantage of.

Demystifying SEO for small businesses
You may have heard that you will need to invest thousands of dollars in a specialist or agency every month to see your website rank when your business name is searched. This is a myth, and it couldn't be further from the truth.

While SEO, especially for large websites, can be technically complex, small businesses often compete locally against other businesses exactly like them.