Key Metrics for Online Store Analysis

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Key performance indicators (KPIs) are used to evaluate the growth and success of a business. Unlike traditional trade, online stores have a significant advantage: it is much easier to track KPIs in the online environment, which allows for more effective use of this data to optimize business processes.

Before starting to analyze KPIs, the owner of an online store should ask himself the following questions:

What goals do I want to achieve?

What does success in business mean to me?

Usually, the goal is to increase lithuania email list conversion, traffic and sales. Tracking KPIs helps to get a clear picture of the current situation and make changes in time to improve the store's performance.

Website traffic analysis
To accurately understand changes in online store traffic, it is important to regularly monitor traffic on a daily, weekly and monthly basis. This approach allows you to identify the reasons for the increase or decrease in user interest and take steps to improve this indicator.

Determine the required number of visits that corresponds to the scale and potential of your business. Reaching this goal will be a key benchmark in the development of your online store.

Website traffic analysis

Source: shutterstock.com

You can study competitors' website traffic data using available statistics. By analyzing metrics available through counters in similar online stores, you can understand which channels attract the most visitors. This data will help you discover successful strategies and apply them to increase traffic to your site.

Analysis of product page views
Identify which product pages are of greatest interest to your visitors. Analyze what makes these pages particularly attractive and identify problems with other offerings. Check that all pages are easily accessible and ensure that navigation helps users find the products they are interested in.

One of the most common cases is the placement of promotional offers with discounts among the general assortment of goods. If a potential buyer is interested in buying at a reduced price, but is forced to look for such offers among all the content of the site, there is a high probability that he will get tired and go to competitors.