Video content as a simplified way to interact with the audience
It is videos that help to convey information to the target audience in a format convenient for them. And they gain hundreds of times more views than texts and images.
With the development of AI, it has become possible to generate advertising creatives, avatars and more for use in creating content.
: videos are ranked in the Google search engine. Although paid promotion is currently unavailable to Russian advertisers, it is possible to collect good organic traffic through videos and other means.
Useful material:
Monopolize search results: how companies can take several lines in the top of Yandex and Google
How to create video content?
By the efforts of the company and employees , motivating the latter to record videos with the help of bonuses in internal currency, sewing this into the KPI, and also appealing to their ego and active life position.
We, Completo, started to improve our video marketing thanks to this, and let’s be honest: it works!
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Example of what is being produced
shorts
As you can see, different employees participate in the recording.
To implement the scheme, we recommend turkey consumer email list choosing speakers, defining topics and preparing questions, renting a studio for 1 day and recording everything necessary, and then distributing the footage according to the content plan.
Connecting AI . In this case, it is necessary to select (prepare) the text, select a neural network, upload an avatar on whose behalf the video will be recorded, prepare and give the neural network the technical specifications;
By hiring a contractor . This is a more labor-intensive and expensive option.
In addition, the contractor's representative will need time to immerse themselves in the specifics of your business and the subject matter of a particular video.
In this case, you first need to select a representative for the video, then prepare a brief for the transfer of expertise, agree on a content plan and video scripts.
Another important point
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