Flying high with quotes: S e Athens cries, Sparta certainly does not laugh , which in our case means taking a look at the wonderful world of e-commerce, where everything is sold but you can also see all sorts of things, especially when it comes to content design. Flying over the age-old issue of unique texts, as well as the careful use of titles, subtitles and links to improve SEO and readability, there are aspects (even minimal ones) that can be taken care of to improve the design of a product sheet and try to sell more.
Read: How to write a product sheet for E-commerce .
If it is true that the devil is in the details, it is equally undeniable that good content design can penetrate even the most “narrow” and poorly cared for tags of images, such as the title . As you can see in this screenshot, relating to the benefit of using our database an e-commerce of pods and capsules.
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The description contained in the second screenshot belongs to another e-commerce that sells coffee capsules and pods, which in my opinion is well done as it shows the following characteristics:
It is a description spread over several periods separated by spaces .
There are bold texts used wisely to highlight what you want to forcefully communicate to the user.
A link within the description takes you to the general section dedicated to the company producing the capsules in question.
Staying in the same product sector, but changing e-commerce, after much virtuosity we come across an example that is absolutely not to be imitated: