What is the goal of the content the writer will create?

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Tone is very important , so you need to get it right. Many writers often ask to see a sample of what you've written, something that's already on your blog, or the tone of voice of another similar article.

tone of voice recommendations

Remember to provide your writer with information about where the content will be published (the content domain URL), whether on your own blog or an external site. This gives the writer a chance to match the new piece in terms of tone and style.

Expected result
This is a crucial part of a content brief that many professionals forget.



Do you want to create a high-value resource that will engage users a complete list of unit mobile database with high purchasing intent? Consider writing a post like “Five Tips for Saving Money When Buying a Diamond.” However, if you want to build a relationship with existing customers, choose something like “How to Care for Your Sterling Silver Jewelry.”

Let your copywriting team know what your goal is, so that the copywriter is fully aware of how they should push your product (if at all). This will also allow them to optimize the copy and CTA accordingly.