There are different forms of negative SEO. In this article, we will discuss the most common tactics associated with these attacks.
1. Hacking a website
It's an effective tactic. And a very expensive one. As you can see below, by hacking a website, the attacker can undermine its SEO performance in any way they want. If the type of hack results in loss of visibility in search engines, then it can be classified as a negative SEO attack.
The answer you can see below was posted in the Google Search 1000 mobile database Console Help Center. Click here to view the thread.
2. Creating toxic backlinks with spam anchor text pointing to the website
Link farms, automated software, and PBNs (public blog networks) are widely used to generate these types of bad links. The number of links can vary from a few hundred to thousands.
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An example of a negative SEO attack using toxic backlinks. Click to view the thread.
Types of Negative SEO Attacks
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