What data is personal?

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The first thing to understand is the term itself.

Based on legal documents , personal data refers to any information that directly or indirectly relates to a specific or identifiable individual.

There is no specific list of what can and cannot be considered personal data in the law, and this is the main difficulty
Here we have to rely on the definition itself: if information even theoretically allows us to establish a person's identity, then it is personal data. This is where the words "defined" and "defined" appear in south africa consumer email list the law. A defined person is specific. Defined is a person whose identity can be established based on data.

At the same time, there is no doubt about the information that brands most often collect: full name, address, mobile phone number or photo are definitely personal data. This means that if a company collects and stores them, its activities are already covered by the law "On personal data".

This is why a brand does not have the right to send mass mailings to all contacts in the database if the users have not given their consent to subscribe: from a legal point of view, this action will be regarded as unlawful handling of personal data.

So we recommend not just collecting consent to receive advertising mailings, but using a two-step subscription (Double opt-in).

Double opt-in is when a user not only checks a box in the subscription form on a website, but then also confirms the action by clicking on a link in an email.