Example from Completo. Image from the author's archive

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Home page
The home page is the “cornerstone” of the entire site, as it receives almost all brand traffic, which, as our experience shows, amounts to 15 to 30% in omnichannel marketing.

Attracting and hooking users so that they stay on the site to explore it further is not easy. But it is possible if you choose the right approach.

For B2B companies, we recommend using the following algorithm for filling the main page .

The first screen . Just by looking at it, users should slovenia consumer email list understand what you are, how you position yourself, and how you can be useful to them.

Often, the content of the first screen includes a title, subtitles, and a call to action on the button. In other words, the site visitor is immediately made some kind of offer:

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In the case of companies that manufacture goods, the mechanics of filling the first screen are a little different: you can often see the company itself being “sold” using the slogan “leading in its field” or “first in its field”, as in the example below: