Unified performance campaign: what is it and why

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Since May 22, Yandex Direct has only allowed you to create a single performance campaign (SPC) — a universal advertising campaign suitable for promoting most goods and services and combining all types of campaigns.

Old campaigns are still active and can be copied if desired, saudi arabia consumer email list but it is worth considering that Yandex will automatically transfer them to EPC from September. However, it promises to save the statistics.

From July to August, you can transform your campaigns yourself.

The EPC will replace the following campaign types:

text and graphic ads (TGO). These are the well-known and beloved Search and YAN;
dynamic ads (DO);
smart banners.
Advantages and features of the EPC
What are the advantages of the innovation?

a single interface for launching campaigns with any display locations, targeting conditions and ad types;
Smart banners and dynamic ads are now a single ad type. Product ads can be shown on Search, in the Product Gallery and in YAN;
Any combination of display conditions and ad types is available . For example, you can launch product ads in YAN by key phrases.
However, there are incompatibilities between display locations, display conditions types, and ad types that may not be noticeable in the interface because there are no warnings.

For example, if you select Search as the display location and graphic as the ad type, the campaign will launch, but will not actually work.