According to the rating of AKAR and ROCIT , VKontakte is the most promising social network in the Russian Federation. Telegram has firmly established itself in second place.
VK Ads: Why B2B Should Use It
In my experience, VK Ads is an effective tool for B2B companies due to the following advantages :
the ability to “catch up” with the target audience in the social philippines consumer email list network itself and on the VK ecosystem platforms, thus influencing different segments of the target audience at the upper levels of the sales funnel;
affordable prices for advertising placement and a fairly low entry threshold for advertising budgets. However, it is worth considering that it is necessary to correctly calculate the media plan based on your business goals. Moreover, placing targeted advertising on VK can help representatives of some B2B niches reduce the overall cost of attracting a lead;
availability of a pool of various advertising formats: banners, videos, clips, products, lead forms. You can advertise services, products, show your expertise to an audience that perceives content visually, and collect applications immediately using lead forms.
VK and TG Ads as platforms with high potential: advantages and features
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