What data is needed to build a funnel

[nusaiba125]

To build multi-level communication with the audience, it is necessary to rely on analytical data, namely:

competitor analysis;
target audience analysis;
construction of CJM.
After completing these stages, you will be able to build an interaction scheme or multi-level communication with the audience.

Competitor Analysis: What to Pay Special Attention to
To analyze competitors, 5-7 key players in your segment with peru consumer email list a similar field of activity and price positioning will be enough.

In terms of content history and communication development, competitor analysis is considered in terms of content placement:

on what content platforms are they posted , social networks, third-party blogs, PR tools, etc. are used;
what presence strategy they choose , partnership/paid advertising or promotion via external placement (VC, Habr, specialized platforms, federal media/magazines). All this information can be found in search results. It is also worth paying attention to what kind of articles they are - product, sales, informational, reputational (about the company), press releases, what TOV is used, how they communicate with the audience;
audit of competitor's actions , pros and cons of content creation and distribution. We collect all data in a single document for subsequent analysis and determination of the competitor's losing and successful actions, for example, which information articles took the top positions in search engine results.